Sebastian Vale · Chairman, Aurelius & Vale
Ledgerfall
Build · Borrow · Buy · Sell

Run a company for 25 years, take on 12 rivals, and cash out at the top.

A quarter takes a few minutes. A full run is up to 100 of them.

Look closer: tap a card below for what each part of the game teaches.
Can you beat the private equity professionals and achieve a on your investment >25%?
$LF 18.60 ▲4.1%MONTCLAIR SVRN 44.10 ▼1.2%AURELIUS & VALE 61.35 ▲0.4%OMNIMART GLB 12.02 ▲0.1%NOVAHALO 9.84 ▲2.3%BELLWEATHER 3.11 ▼0.8%VERIDIAN CO 15.47 ▼3.6%KINGSLEY & HART 27.90 ▲0.7%HAPPY VALLEY 8.14 ▼0.5%EVERYDAY REP 6.72 ▲1.4%BLACKRIVER 2.08 ▼2.1%BENNY'S BB 1.44 ▲0.3%DRAGONBAY 1.96 ▼4.7%BASE RATE 2.61%GILT 10Y 4.38%GBP TWI 78.4 ▲0.2%$LF 18.60 ▲4.1%MONTCLAIR SVRN 44.10 ▼1.2%AURELIUS & VALE 61.35 ▲0.4%OMNIMART GLB 12.02 ▲0.1%NOVAHALO 9.84 ▲2.3%BELLWEATHER 3.11 ▼0.8%VERIDIAN CO 15.47 ▼3.6%KINGSLEY & HART 27.90 ▲0.7%HAPPY VALLEY 8.14 ▼0.5%EVERYDAY REP 6.72 ▲1.4%BLACKRIVER 2.08 ▼2.1%BENNY'S BB 1.44 ▲0.3%DRAGONBAY 1.96 ▼4.7%BASE RATE 2.61%GILT 10Y 4.38%GBP TWI 78.4 ▲0.2%
Inside the game

A whole economy. One screen.

Here is the board at quarter one: every product every rival sells, placed by selling price and where it sits from cheap to luxury, each mark sized by units sold. Tap a product, or a name in the list below, to open its books and the full range it sells.

Around fifty levers a quarter. Price, position, production, debt, terms, people.
Luxury
Premium
Accessible
Cheap
2,0005,00010,00020,000
Selling price per unit
CheapAccessiblePremiumLuxury
Sebastian Vale · Chairman

Sells out of what people want and hoards what they do not.

248.7m
194.6m
0.1x
86%
ProductPositionPriceVolume
Flagship line9025,840819
Mid line7227,132772
Entry line5425,065627
Illustrative opening figures (est.). In-sim the books are emergent.
Three statements, live. P&L, balance sheet and cash flow move as you do.
A market that behaves. Rates, shocks and the macro case move the whole board.
The objective

Can you beat the professionals?

The private equity funds do this for a living, and they answer to one number. Clear the same bar and you have out-invested them.

100
Quarters in a full run
Twenty-five years of a company. Most founders exit or fold long before then.
12
Rivals with agendas
They fight you, and each other, for the same buyers.
25%
to clear the hurdle
The financial industry's definition of a good deal.
LedgerfallQ3 ’26 · Final edition
Macro caseStagflation
Your archetype · The Consolidator
Bought the field, then rang the bell.

A premium house that grew by purchase. When a rival stumbled it bought the whole company rather than out-price it, folded the range in, and bolted on a cheaper line to hold the low end.

Six years in, it listed at the top of the cycle and the founder sold into the strength. The funds charge to run this exact play.

31%IRR at exitCleared the 25% hurdle
4.2x
Hold period6 yrs
18%
Avg 24%
Every game ends in print

Your result is a front page you can share.

Win or fold, the exit mints a shareable card with your scoreline and the way you got there. Send it on and the referral rides with it: £50 of store credit for you, 10% off for whoever you bring in.

The engine

Pull a lever. Watch it land three times.

Every decision books itself properly: through the P&L, onto the balance sheet, out of the cash flow, and the balance check ties to zero every quarter of every game.

0
Balance check
Ties to zero every quarter of every game.
Profit & loss
Revenue+45k1.1m
Cost of goods sold-460k
Gross profit+45k635k
Staff costs-205k
Other overheads-105k
EBITDA+45k325k
Depreciation-45k
EBIT+45k280k
Net interest-35k
Tax-9k-51k
Net income+36k194k
Balance sheet
Assets
Cash+36k906k
Inventory280k
PP&E1.4m
Other assets225k
Total assets+36k2.8m
Liabilities & equity
Debt800k
Other liabilities225k
Equity+36k1.7m
Total liab. & equity+36k2.8m
Balance check (assets less liabilities and equity)0
Cash flow
Operating
Net income+36k194k
Depreciation & amortisation45k
Change in working capital20k
Cash from operations+36k259k
Investing
Capital expenditure-80k
Financing
Change in debt-65k
Net change in cash+36k114k
Closing cash+36k906k
An illustrative quarter, for the shape of it. In the game these lines come off the live engine: around fifty levers, a hundred quarters, thirteen companies computed the same way.
Notifications

The game tells you what just changed.

Notifications land as you play, to help you run the business and read the room: a rival folds, your bank sends word, a buyer starts circling. None of it is scripted to you; all of it is triggered by what you and the market do.

Market · a rival folds

DragonBay Holdings, over-trader, dead at Q2 ’32.

DragonBay traded more than its balance sheet could carry, and in a market that stopped forgiving, the funding gap it had outrun for years finally closed on it.

“Reckless. No discipline. You have to know your limits.” Gerald Pike III, BlackRiver, while collecting the orphaned orders
Norman Pelham ·Pelham & County BankLetter three of six · Gentle observation

Dear Sir or Madam, I hope you will forgive a gentle observation. Three consecutive quarters above the leverage limit form a pattern rather than an accident. Nothing changes today. I simply think it kinder to say so now than later.

Yours sincerely, Norman Pelham.

Six letters. He gets less polite. Then he gets the keys.
Sabine Voss · Private equitySeen in a rival’s building

“I only ever arrive when I am needed. That is what makes the terms what they are.”

When a company slides into distress, she appears. First to them. Eventually, if you let it get that far, to you.
The counsel

Three voices, every quarter.

One reads the upside, one the risk, one the cash. They never agree, and they are bound to your real numbers.

Cover is thinning against the covenant. I would not.
Hugo Marsh · The bear
Cassie Bloom
Cassie Bloom
The bull
Premium demand is real and under-served. Push the price.
Hugo Marsh
Hugo Marsh
The bear
Cover is thinning against the covenant. I would not.
Arthur Quill
Arthur Quill
The accountant
The cash says otherwise.
Pricing

Free to play. The professional desks are optional.

The whole operating game is free, and it runs the same model the professionals do. Add the training desks when you want to go deeper, each a one-off unlock, no subscription.

Free forever

The operating game

The whole company, start to exit. No wall, no card, no subscription.

Start playing
  • A full run of one hundred quarters, twenty-five years of a company
  • Twelve rivals with agendas and three advisors who argue
  • Around fifty operating levers a quarter: price, production, capex, terms, people
  • All three financial statements, live, tied together and moving as you decide
  • Debt, covenants and the working-capital cycle, modelled properly
  • Exit by trade sale, by IPO, or run it to the horizon
The training desks · optional, one-off
Corporate Valuation deep-dive

DCF, trading multiples and the valuation bridge, the way a desk builds them

  • The EV-to-equity bridge
  • Trading comps against the field
  • The intrinsic DCF and the football field
£75one-off
M&A deal room, buy your rivals

Buy your rivals: private and public deals, bolt-ons, and the sell-side auction

  • Private peer buys, priced off trailing books
  • Public buys and startup bolt-ons
  • The sell-side auction, your premium exit
£250one-off
Growth Capital and the IPO

Priced equity rounds, the IPO book-build and the listing itself

  • Priced rounds: Series A, B and Growth
  • The cap table, preferences and dilution
  • The IPO book-build and the listing
£250one-off
PE / LBO endgame

The private-equity endgame: the leveraged buyout, sponsor economics and the exit

  • The leveraged buyout, funded like a sponsor
  • Deal economics: the debt, the equity cheque, the hurdle
  • The exit that answers to one number
£350one-off
Best value
Full Access

Every delivered desk, one payment, account-wide. PE/LBO joins on release, at no further cost to Full Access holders. Desks bought separately count towards it.

£925£650one-off
Questions

The short answers.

Start a company,
grow it and sell it.

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